Nordic Semiconductor-an introduction
The future of electronics is wireless and portable due to an almost insatiable consumer demand for ever greater levels of freedom and flexibility. Nordic Semiconductor is playing a key role in realizing that future by providing ultra low power (ULP) wireless chips that can run for long periods of time from power sources as small a watch batteries.
What makes Nordic’s solutions world-leading, however, is that this is achieved with class-leading levels of wireless performance and sophistication at a price that enables the company’s chips to be used in even the most cost-sensitive consumer products. As a result, Nordic’s chips are to be routinely found in products such as wireless PC peripherals, gaming controllers, sports and fitness sensors (for example heart-rate belts and foot pods), toys, advanced multi-media controllers, and digital/satellite TV (set-top box) remotes, to mention but a few.
In fact the wireless link in the majority of non-Bluetooth PC wireless keyboards and mice sold around the world today is provided by Nordic Semiconductor wireless chips.
Yet this is just the start. Thanks to companies like Nordic Semiconductor, ULP wireless has never been more affordable, easy to design into products, secure, capable, and reliable. As a result, the list of market segments using ULP wireless technology is expanding rapidly, and allowing wireless applications to be developed in fields where it was once impossible due to power, performance and/or cost constraints. A prime example is remote patient monitoring that could save the medical industry billions of dollars while enriching the lives of millions of people who will no longer have to endure lengthy stays in hospital or full-time care facilities.
Nordic Semiconductor is at the forefront of this wireless revolution having single-handedly pioneered the ULP wireless sector during the 1990s. Today, due in large part to Nordic’s persistent efforts to continually develop, enhance and expand the reach ULP wireless – a version of ULP wireless connectivity called Bluetooth low energy has now been adopted by the open standards group behind Bluetooth wireless technology: the Bluetooth SIG. As such, Bluetooth low energy will shortly appear alongside classic Bluetooth in almost every new cell phone and Bluetooth-enabled device.
Nordic remains passionately committed to ULP wireless technology and continues to be excited and sometimes even amazed by the new possibilities and applications that ULP wireless is creating – possibilities that will one day benefit the lives of billions worldwide.